This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
Maintaining a healthy balance between entertainment media and other activities in children’s lives has always been a challenge. The Internet has made this challenge even more difficult. This section explores how to recognize when excessive use has become problematic and how to address the issue.
How do media make use of stereotypes and misconceptions regarding different ethnic groups and visible minorities? What are the barriers to representation faced by such groups and in what ways are they most likely to be represented? This section explores these questions and more.
This section hones in on many issues that are specific or unique to Aboriginal people in Canada, including the underreporting of crimes against Aboriginal people by news media and the unique challenges faced by Aboriginal people seeking to produce content for their own communities.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
This lesson introduces students to the ways in which advertising can affect their food choices.
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
This lesson familiarizes children with the nutritional value of foods advertised on television and in magazines.
In this lesson, students use science and critical thinking to test the legitimacy of advertisers’ claims about their products.