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Gender Messages in Alcohol Advertising

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.

Alcohol Marketing, Gender Representation, Marketing & Consumerism, Stereotyping

Outcome Chart - Manitoba - Physical Education/Health Education Grade 7

This outcome chart contains media-related learning outcomes from the Manitoba Grade 7 Physical Education/Health Education curriculum, with links to supporting resources on the MediaSmarts site.

Outcome Chart - Manitoba - Physical Education/Health Education Grade 8

This outcome chart contains media-related learning outcomes from the Manitoba Grade 8 Physical Education/Health Education curriculum, with links to supporting resources on the MediaSmarts site.

Privacy Rights of Children and Teens

In this lesson, students are introduced to the privacy principles that inform the Alberta and BC Personal Information Protection Acts, Québec’s An Act Respecting the Protection of Personal Information in the Private Sector and the students’ federal Personal Information Protection and Electronic Documents Act (PIPEDA) relating to personal information collection online. They learn ways to find out what personal information may or has been collected by platforms that they use, how to limit data collection about themselves, and the various forms of recourse that are available to them if they feel an organization is not respecting their rights.

Internet & Mobile, Privacy

Outcome Chart - Newfoundland and Labrador - Health Education Grade 5

This outcome chart contains media-related learning outcomes from the Newfoundland and Labrador Grade 5 Health Education with links to supporting resources on the MediaSmarts site.

Prince Edward Island - English Language Arts 7

Reading and Viewing

GCO 4: Select, read, and view with understanding, a range of literature, information, media, and visual texts.

SCO 4: Respond literally, inferentially, and critically to the purpose, structure and characteristics of texts (narrative, expository, persuasive, poetry/lyrics, and visual/multimedia).

Managing Media: Back to School Tips for Parents

he beginning of another school year is here, and as it does many parents are beginning to wonder how they can help their kids ease out of summertime media habits. In addition to having to establish new rules for media use, parents may also face a barrage of requests and questions from their kids regarding digital technology, such as: Am I old enough to have a cell phone? Can I bring it to school? How about my iPod? What about Facebook or Twitter – all my friends are on them, I need to use them to talk about my homework!