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Challenges to Ethical Thinking Online

Though we sometimes talk about the online world as being “virtual reality,” the things we do there can have real consequences. When we're using the same screen to talk to our friends that we use to kill aliens or when we can't see the people we're hurting, robbing or copying from, it's easy to forget that what we do online matters. This section looks at some of the reasons why youth might behave differently online than they do offline and strategies for getting them to see the online world through an ethical lens.

Online Ethics

Privacy Ethics

One of the biggest ethical decisions young people have to make is how to handle other people’s personal information. Because nearly all of the services and platforms youth use online are networked, every time a friend or contact posts something they have to decide whether and how to share it. As well, youth may inadvertently share others’ personal information when posting their own content.

Online Ethics

Screen time and well-being - Fact Sheet

“Digital technology can have both positive and negative effects on child well-being, depending on the activity and how much time is spent.”[1]

  • Very high levels of screen time are connected to poor mental well-being
  • Very low levels are as well
  • There’s a large middle ground with no direct connection to well-being [2]

“Screen time” is important…but not as important as what kids do with their screens:

Digital Health, Internet & Mobile

Quebec Competencies Chart - Hate 2.0

Quebec Competencies Chart - Hate 2.0

Quebec Competencies Chart - Online Propaganda and the Proliferation of Hate

Quebec Competencies Chart - Online Propaganda and the Proliferation of Hate

Addressing AI in the Classroom: Tips for Teachers

Teachers can play a critical role in educating their students about AI, even if they aren’t experts on it. By addressing AI in ways that are designed to build students’ skills and teach them about the pitfalls of relying too much on it, teachers can help build the next generation of citizens who are empowered with the skills necessary to succeed in a world infused with AI technology.

Artificial intelligence, Authenticating Information, Internet & Mobile, Privacy

Body Image – Traditional Media

Traditional media like film, print and music still have a significant impact on young people’s body image. Research has found that even news coverage can promote weight bias by how it portrays people in larger bodies, both in photographs and in how it frames weight and health.

Body Image, Gender Representation

Digital media literacy workshop delivery


MediaSmarts’ experts are available to facilitate virtual and in-person workshops in school and community settings for parents/guardians, educators, youth, older adults and the general public. Our workshops cover topics such as AI literacy online safety, misinformation, digital well-being, managing tech in the home, diversity and representation in media, digital citizenship, critical thinking, online hate and more.

Common Stereotypes of Men in Media

Various media analysts and researchers argue that media portrayals of male characters fall within a range of stereotypes.

Gender Representation, Stereotyping

Quebec Competencies Chart - Behaving Ethically Online: Ethics and Values

Quebec Competencies Chart - Behaving Ethically Online: Ethics and Values

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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