Outcome Chart – Newfoundland & Labrador – Home Economics: Intermediate

Overall Expectations: To understand the importance of a nutritious diet in health and development.

Quebec Competencies Chart - Protecting Your Privacy

Quebec Competencies Chart - Protecting Your Privacy 

Key Concepts for Digital Media Literacy

Media educators base their teaching on key concepts for digital media literacy, which provide an effective foundation for examining mass media and popular culture. As media education pioneer Len Masterman put it, “You can teach the media most effectively, not through a content-centered approach, but through the application of a conceptual framework which can help pupils to make sense of any media text.”^[1]

Air for sale

Despite a few attempts, air is still free – but airwaves aren't: on January 25th, 2008, the U.S. government began auctioning off rights to frequencies in the 700 megahertz spectrum. These frequencies, which until now have been used to carry broadcast TV signals, are the last important part of the spectrum that will be available for the expanding mobile communications market. These airwaves are being sold (or to be more precise, licensed for ten years) by auction by the Federal Communication Commission – you can watch it gavel-by-gavel at the FCC's Web site. The government hopes to raise $15 billion dollars from the sale, but various factors (particularly the stock market's recent troubles) have kept bidding lower than expected.

$uper Bowl

The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases. It actually drives sales of TVs: the Retail Advertising and Marketing Association reports that 2.5 million people plan to buy a new TV for the express purpose of watching the game, part of an overall $8.7 billion in Super Bowl-related consumer spending.

The Modern Music Industry

The music industry is a driven by economics, technology, gatekeepers and the ever-evolving ways people discover and consume music. Understanding these features is crucial to understanding the music itself and its impact.

Outcome Chart - Alberta - COM2015: Media Impact

COM2015: Media Impact

1. analyze various media messages, e.g., radio, television, photography, Web or print, and describe the impact of the various messages from a personal, community and national perspective

1.1 describe the various roles of media; e.g., advertising, role modelling, stereotyping, cultural representation, propaganda, consumerism

1.2 identify a current issue of media interest and describe its impact from a personal, community or national perspective

Rogers invests in digital and media literacy as a Gold Sponsor of MediaSmarts

Ottawa, January 14, 2013 – MediaSmarts (formerly known as Media Awareness Network) is pleased to announce that Rogers has joined the organization’s team of supporters as a Gold Sponsor.

Shaw Communications commits to healthy kids in a digital world as a Platinum Sponsor of MediaSmarts

February 25, 2015 (Ottawa) – MediaSmarts, a leading Canadian centre for digital and media literacy, is pleased to welcome Shaw Communications Inc. as its first Platinum sponsor. The Platinum Sponsorship represents a $75,000 contribution in 2015 to the charitable organization.