This chart contains media-related learning outcomes from Ontario, Curriculum for History CHE3O: Origins and Citizenship: The History of a Canadian Ethnic Group, with links to supporting resources on the MediaSmarts site.
The theme of this year’s Media Literacy Week, “What’s Being Sold: Helping Kids Make Sense of Marketing Messages” is one I personally feel strongly about. After all, I’ve spent my entire career working in all aspects of marketing and communications. At the Canadian Internet Registration Authority (CIRA), I’m responsible for the department filled with people who are experts in advertising and communications, social media and public relations.
Overall Expectations: Comprehending and Connect (reading, listening, viewing)
Overall Expectations: Comprehending and Connect (reading, listening, viewing)
Using oral, written, visual, and digital texts, students are expected individually and collaboratively to be able to:
Outcome Chart - Ontario - World Cultures 12 HSC4M
Outcome Chart - Manitoba - English as an Additional Language Senior Years
Demonstrate an understanding of graphic arts through investigating the history, the present, and potential innovations in the future
b. Research and demonstrate a personal and shared understanding of the need for graphic arts as communication.
d. Explore a variety of media (e.g., websites, books, advertisements) to identify components of effective graphic design
Brand Identity: Explain the difference between brand and brand identity and how each is important