Ethical Development

As we grow, we pass through distinct stages of moral development in which our ethical thinking is based on different principles: the desire to avoid punishment (Stage I) and the desire to obtain rewards (Stage II), which are then followed by a wish to fit in and conform in order please others (Stage III) and a duty to follow rules, laws and social codes (Stage IV). Last comes the sense of participating in a social contract (Stage V) and, finally, a morality that looks to universal ethical principles of justice and the equality and dignity of all people (Stage VI).

Marketing violence (and fear of it)

No one knows better than the media industry that children and youth represent a huge market, due to both their own spending power and their influence on family spending decisions.

From Ethics and Empathy to Making and Remixing: Extending Digital Literacy to the Secondary Grades

For more than a decade, MediaSmarts has been a leader in defining digital literacy in Canada. This is reflected in the elementary digital literacy framework we launched in 2015. The Use, Understand & Create framework is based on a holistic approach which recognizes that the different skills that make up digital literacy cannot be fully separated. 

Building Your Online Brand

Like it or not, if you use the Internet you have an online identity. Some people call this your "brand." What's a brand?

Outcome Chart - Alberta - COM2105: AV Preproduction 1

COM2105: AV Preproduction 1

1. describe various media preproduction considerations

1.1 describe the different types of production work flow; e.g., storyboard, script, shot list, flowchart

1.2 consider final output and the criteria that it dictates

1.3 describe the characteristics of a plan; e.g., beginning, middle, end; appropriate length; audience needs

MediaSmarts Resources

Lessons

Managing Music in the Home

A tip sheet for parents on how to manage music in the home.

Media Awareness Network receives $1.5 million in CRTC tangible benefits

May 29, 2008 (Ottawa) – Media Awareness Network (MNet), Canada’s leading not-for-profit media education organization, is pleased to announce $1.5 million in new funding over the next seven years, from two of the country’s largest broadcast companies.

New Media 12

Curriculum Competencies

Using oral, written, visual, and digital texts, students are expected individually and collaboratively to be able to:

Keeping up with kids in a wireless world

By Samantha McAleese, research associate at MediaSmarts and
David Fowler, vice-president, marketing and communications at CIRA.

Responses

Parents, schools and law enforcement agencies are grappling with how best to respond to this issue.