Adversmarts: Understanding Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers. 

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Outcome Chart - British Columbia - Social Studies Grade 1

This outcome chart contains media-related learning outcomes from the British Columbia, Grade 1, English Language Arts curriculum, with links to supporting resources on the MediaSmarts site.

Outcome Chart - British Columbia - Social Studies Grade 2

This outcome chart contains media-related learning outcomes from the British Columbia, Grade 2, Social Studies curriculum, with links to supporting resources on the MediaSmarts site.

Outcome Chart - Newfoundland and Labrador - Health Education Grade 5

This outcome chart contains media-related learning outcomes from the Newfoundland and Labrador Grade 5 Health Education with links to supporting resources on the MediaSmarts site.

Outcome Chart - Manitoba - Physical Education/Health Education Grade 7

This outcome chart contains media-related learning outcomes from the Manitoba Grade 7 Physical Education/Health Education curriculum, with links to supporting resources on the MediaSmarts site.

Outcome Chart - Manitoba - Physical Education/Health Education Grade 8

This outcome chart contains media-related learning outcomes from the Manitoba Grade 8 Physical Education/Health Education curriculum, with links to supporting resources on the MediaSmarts site.

Looking at Advertising: Brands and Mascots

This lesson introduces students to the ways in which advertisers use mascots to make consumers feel a particular way about their brands.

Food Marketing, Marketing & Consumerism

French Immersion Language Arts

The British Columbia Français langue seconde – Immersion program aims “to motivate all students to become educated citizens capable of questioning the world around them.”

Financial Literacy 10

Financial Literacy 10 is a required course in the Core Curriculum.

Arts

In the Newfoundland and Labrador Art curriculum, media components are found throughout the K-12 grades under the Key Stage Curriculum Outcomes in which students are expected to demonstrate critical awareness of and the value for the role of the arts in creating and reflecting culture and analyse the relationship between artistic intent and the expressive work. Within the individual courses media components are found in the strands Understanding and Connecting Contexts of Time, Place, and Community and Perception, Culture, Technology.