1. develop a multipage Web site 1.1 identify the purpose, audience and audience needs for a Web site
1.2 prepare Web page content that is relevant to the Web site purpose and appropriate for the target audience
1.3 plan the Web site navigation and pages; e.g., storyboarding, thumbnail sketches, site map
1.4 create a Web site according to the World Wide Web Consortium (W3C) standards, including:
1.4.1 pages
1.4.2 text
1. describe various media preproduction considerations
1.1 describe the different types of production work flow; e.g., storyboard, script, shot list, flowchart
1.2 consider final output and the criteria that it dictates
1.3 describe the characteristics of a plan; e.g., beginning, middle, end; appropriate length; audience needs
Lessons
1. develop skills using production elements
1.1 use correct terminology in describing equipment, techniques, processes and procedures
1.2 demonstrate a variety of production elements through project work; e.g., camera framing and focusing, lighting, audio manipulation
1.3 demonstrate continuity and sequencing; e.g., costumes, lighting, location
1.4 identify and employ correct use of audio and video file formats
1. apply postproduction techniques to complete an audio and/or a video project according to a production plan
1.1 produce an audio and/or video project, using prepared production plans and storyboards
1.2 identify and employ appropriate use of file formats
1.3 investigate and explain emerging editing technologies and recording and editing methods
1.4 import audio and/or video
1.5 edit, manipulate and arrange imported audio and/or video in a time line
1. explain the difference between brand and brand identity and how each is important
Lessons
1. identify the different genres of media production; i.e., character development, film pre-visualization, product or service promotion, animation and interactive gaming
1.1 identify the elements of a written composition in each genre; e.g., written description, plot summary, concept development, structure, logic and sequence development
1.2 compare the writing requirements for each genre of media production; e.g., narrative point of view, fact, fiction
1. identify and describe the components, goals and challenges of preproduction
1.1 analyze professionally developed production plans; e.g., story concept, storyboard, shot list, script
1.2 examine the considerations of a production plan; e.g., time line with key benchmarks, cost, sequence, equipment, creation of mood, human resources, on-location/studio-based requirements and permissions
1. apply advanced production techniques and strategies to produce an audio and video project
1.1 follow a preproduction plan
1.2 apply appropriate skills and demonstrate refinement
1.3 investigate emerging audio and video technologies or formats
1.4 explore refined, unique and innovative shot selections
Lessons
1. apply advanced postproduction techniques to produce a completed audio and video project
1.1 prepare a list regarding how edits will be carried out, using prepared production plans and storyboards and produce an audio and video project based on outlined criteria
1.2 add video transitions
1.3 create dynamic titles
1.4 apply editing tools, considering:
1.4.1 multicamera editing
1. develop a strategy for an advertising campaign to promote a product, using two or more types of media
1.1 identify a product and/or client (e.g., personal grooming product/producer) and create a brief and/or client parameters (e.g., cost, time line, print, audio, video)
1.2 understand the product and what makes it unique and valuable by:
1.2.1 learning about the product; e.g., history, background, environmental impact, use, key features