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What We Do

Learn more about our organization.

What Can I do About Privilege?

First of all, you can’t choose to give up privilege – privilege is by definition an unearned advantage and you cannot choose to not have it. Guilt and shame are not, however, productive ways to deal with this.

Diversity in Media, Privilege in the Media, Stereotyping

Media Portrayals of Religion: Islam

Media coverage of Islam-related issues has changed dramatically since the beginning of the new millennium, both in quantity and quality. The events of September 11, 2001, thrust Islam into the global media forefront: not only did coverage of Islam drastically increase, particularly in news and entertainment media, but the way in which Islam was framed by the media changed as well.

Diversity in Media, Religion, Stereotyping

English Language Arts 6-9

The Newfoundland language arts curriculum includes expectations that incorporate media education themes. The curriculum document English Language Arts Grade 9 Overview (2012) includes a section that demonstrates the complementary relationship between digital and media literacy and English language arts:

2SLGBTQ+ Representation in the Media

No longer relegated to the realms of innuendo and secrecy, today we see a wide range of gender identities and sexual orientations represented on television and in mainstream film alongside cisgender people. 2SLGBTQ+ (two-spirit, lesbian, gay, bi-sexual, trans, queer and gender and sexually diverse communities) people see their reflections on screen in a wide variety of roles. And yet, there remain many challenges.

Diversity in Media, 2SLGBTQ+ Representation, Stereotyping

Arts Education 10-12

The Nova Scotia English arts education curriculum includes expectations that incorporate media education themes. The curriculum document Foundation for the Atlantic Canada English Language Arts Curriculum: Arts Education (2001) includes a section that demonstrates the complementary relationship between media literacy and arts education:

The impact of stereotyping on young people

Generations of North American children have grown up watching “cowboys and Indians” films and TV shows and reading books such as The Adventures of Tom Sawyer and Little House on the Prairie. Popular films and novels reinforced the notion that Indigenous people existed only in the past—forever chasing buffalo or being chased by the cavalry. These images showed them as destined to remain on the margins of “real” society. Such impressions and childhood beliefs, set at an early age, are often the hardest to shake: as Anishinaabe writer Jesse Wente explains, “In the absence of appropriate representations of Indigenous Peoples in the media, misrepresentations become the accepted ‘truth.’”[1]

Indigenous People, Diversity in Media, Stereotyping

Language 1-8

The Language grades 1-8 released in 2023 is based in part on the principle that “a modern English curriculum reflects emerging technologies and their impact on communication and digital media literacy,” which is defined as combining “the ability to combine the multimodal properties of media literacy with the technological capabilities of digital literacy.”

English Language Arts 10-12 Overview

In 2016, British Columbia rolled out a redesigned English Language Arts (ELA) curriculum, one that is centered on teaching that “questioning what we hear, read, and view contributes to our ability to be educated and engaged citizens".

Media Portrayals of Religion: Introduction

Canada is a culturally diverse country that is home to many different religions. These religions, however, are not always equally represented in Canadian media, where portrayals of religion are often stereotyped and disempowering.

Diversity in Media, Religion, Stereotyping

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MediaSmarts

MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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