Building your brand: Establishing a positive presence online
Like it or not, if you use the Internet you have an online identity. Some people call this your "brand." What's a brand? Think about a brand of soft drink, or computer, or jeans, or a band or a sports team. You probably have a certain idea about each one – what it's like, who buys it, and so on.


We’ve been using video games to bond with our kids for a while now. If you can’t beat ‘em, join ‘em, right?