Racially and Culturally Diverse Media - Barriers and Challenges
Although the benefits of diverse media are considerable, the creation process can be riddled with challenges.
Although the benefits of diverse media are considerable, the creation process can be riddled with challenges.
Since before Canada became a Confederation, racially and culturally diverse groups have been creating their own media: the first issue of the Provincial Freeman, which was a weekly newspaper edited and published by Black Canadians in the Province of Canada West (now Ontario), was first published on March 24, 1853.
Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has under-represented and stereotyped racialized groups.
Persons with disabilities might best be described, in the media at least, as an invisible minority: though a large segment of the population has a physical or mental disability they have been almost entirely absent from the mass media until recent years. Moreover, when persons with disabilities appear they almost always do so in stereotyped roles.
Media producers have recognized that they must make efforts to better represent persons with disabilities.
The Internet has revolutionized how young people watch movies: half of Canadian teens say that they download movies without paying for them at least once a week. [1]
Popular culture, news media, and the way we consume violence on social media all play significant roles in shaping and reinforcing narratives of violence against women and diverse communities.
Canada’s Broadcasting Act, last amended in 1991, outlines industry guidelines for portrayal of diversity.
Social justice activists and writers have built on Peggy McIntosh’s original essay on privilege in 1988, by adding to and modifing the original list to highlight how privilege is not merely about race or gender, but that it is a series of interrelated hierarchies and power dynamics that touch all facets of social life: race, class, gender, sexual orientation, religion, education, gender identity, age, physical ability, passing, etc. These categories will be further discussed below.
Canada is a diverse and multicultural nation, but a major criticism that can be leveled at Canadian media’s treatment of religion is that it does not reflect this diversity. Lack of representation is, for some religions, as considerable an issue as misrepresentation is for others. Media recognition of Canada’s ‘religious mosaic’ and increased coverage of underrepresented religions is the first step towards accurate media portrayal.