Indigenous media has a long history in Canada. While the earliest newspapers aimed at Indigenous readers were published by settlers, there have been Indigenous-run papers since Ojibwa chief, doctor and publisher Peter Edmund Jones, also called Kahkewaquonaby, launched The Indian in Hagersville, Ontario, in 1885. This tradition has continued with papers such as Wawatay News, based in northern Ontario and Edmonton’s Windspeaker.[1]
Media education can help young people put current images and messages about Indigenous people into perspective by helping them understand how the media work, why stereotyping exists, how decisions are made and why “it matters who makes it.” Media education is not about learning the right answers; it’s about consuming media images with an active, critical mind and asking the right questions.
In the 19th century, Métis leader Louis Riel reportedly predicted: “My people will sleep for one hundred years. When they awaken, it will be the artists who give them back their spirit.” Most Indigenous groups in Canada have relied on the oral tradition to convey an idea, message or value.
Media have always shaped the public’s perception of Indigenous people: the wise elder (Little Big Man); the princess (Pocahontas); the loyal sidekick (Tonto)—these images have become engrained in the consciousness of North Americans.
We have been witnessing a rising crescendo of conversation happening around AI and fake images online. It’s always been an issue, Photoshop and all, but it feels like there’s a snowball effect happening; AI is moving at speeds that we just can’t comprehend or keep up with.
Grades: 7-9
Duration: 1.5 - 2 hours
Author: MediaSmarts and TELUS
Learning goals
Key concepts/big ideas:
Students will understand that Interactions through digital media can have a real impact:
Digital media experiences are shaped by the tools we use:
Grades: 6-12
Duration: 60 to 90 minutes, plus extension activities
Author: MediaSmarts and TELUS
Learning goals:
Key concepts/big ideas: