Challenging Hate Online
In this lesson students learn how digital media is used to promote or combat hatred and intolerance.
In this lesson students learn how digital media is used to promote or combat hatred and intolerance.
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
That’s why it’s important to talk to kids about casual prejudice which is the use of words or phrases that are negative towards a particular group - and help them learn how to push back in situations where they’re not sure if the person meant to be hurtful.
Here are some tips on how to help your kids respond to casual prejudice online:
Level: Grades 9 to 10
About the Author: Matthew Johnson, Director of Education, MediaSmarts
Duration: 1 to 1 ½ hours
This lesson is part of the My Voice is Louder Than Hate program. This program was possible with financial contributions from Public Safety Canada’s Community Resilience Fund.