Outcome Chart - New Brunswick - Visual Arts 2
This outcome chart contains media-related learning outcomes from the New Brunswick Visual Arts Education 3 curriculum, with links to supporting resources on the MediaSmarts site.
Marketing & Consumerism - Special Issues for Young Children
Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.
Marketing and Consumerism - Special Issues for Tweens and Teens
One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).
Taking Action - Marketing and Consumerism
To help kids avoid the many traps and pitfalls set up by online marketers, parents and teachers need to become more informed about online marketing techniques and privacy issues – and then pass the information on to kids.
Outcome Chart - Ontario - Economics CIE3M: The Individual and the Economy
This chart contains media-related learning outcomes from Ontario, Curriculum for Economics CIE3M: The Individual and the Economy, with links to supporting resources on the MediaSmarts site.
Outcome Chart - Ontario - Economics CIA4U: Analysing Current Economic Issues
This chart contains media-related learning outcomes from Ontario, Curriculum for Economics CIA4U: Analysing Current Economic Issues, with links to supporting resources on the MediaSmarts site.
Advertising techniques
How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
Marketing and Consumerism - Overview
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Children and advertising
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.