Unlike film or photography, which "intrinsically claim to be accurate documents," comics invite the reader to experience “the visual aspect of a story as it’s transformed through the cartoonist’s perception.” With rare occasions, such as photo-comics, a comic is a "particular, personal version of its artist’s vision – not what the artist’s eye sees, but the way the artist’s mind interprets sight."
The comics industry is currently experiencing a period of immense transformation and expansion, marked by surging sales, rapid digital disruption and a dramatic diversification of readership and content. Far from the niche market it was decades ago, today's industry is a global one where new technologies and distribution methods are reshaping how stories are created, circulated and consumed.
Video media—including film, TV and online video—use different techniques to direct the viewer's attention and communicate meaning. These techniques, known as "rules of notice," involve motion, editing and sound.
Social media is best understood as a collection of capabilities, or affordances, overlaid on various platforms. Instagram, for instance, is a platform for visual and video media with social media capabilities, while Scratch is a gaming platform with social media capabilities. It represents a major change from older media, shifting from one-way communication to a decentralized network where everyone can be a producer.
