Historically, broadcast media followed a hierarchical model where a small elite group of wealthy producers shaped the public sphere and sent one-way communication to a much larger mass of receivers, often promoting views favorable to the status quo.
Where all media communicate through rules of notice, interactive media are fundamentally defined by their structural possibilities – what might be called "rules of action " – which significantly influence how users communicate and behave.
The social media industry represents a profound transformation of the traditional media landscape, moving from hierarchical, one-way communication to decentralized, interactive digital networks.[1] Today’s dominant platforms are best defined as "two-sided platforms that primarily host user-generated content distributed via algorithms, while allowing for interactions among users.”[2] This highly interactive and networked environment has created immense wealth for the platform operators while simultaneously establishing
Social media is best understood as a collection of capabilities, or affordances, overlaid on various platforms. Instagram, for instance, is a platform for visual and video media with social media capabilities, while Scratch is a gaming platform with social media capabilities. It represents a major change from older media, shifting from one-way communication to a decentralized network where everyone can be a producer.
Visual media, such as art, photos, and movies, use special techniques called "rules of notice" to guide what viewers pay attention to and how they feel about what they see. Understanding these rules helps both creators and those trying to understand the messages in visuals.
The following fact-checking videos have been produced by teens for teens. The viral claims they chose to fact-check touch on a range of topics from the environment, health, science and food to beauty products, social media trends and even presumed “weird” local bylaws that caught their attention.
The following fact-checking videos have been produced by teens for teens. The viral claims they chose to fact-check touch on a range of topics from the environment, health, science and food to beauty products, social media trends and even presumed “weird” local bylaws that caught their attention.
The following fact-checking videos have been produced by teens for teens. The viral claims they chose to fact-check touch on a range of topics from the environment, health, science and food to beauty products, social media trends and even presumed “weird” local bylaws that caught their attention.
Ottawa, ON — March 27, 2026 — Canada’s First AI Literacy Day Launches March 27
