Marketing and Consumerism - Special Issues for Tweens and Teens
One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).
One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).
Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Students at this level “explore the process of creating art; develop skills to support making art in a specific medium; connect the ways visual art is important to communication, history and understanding each other; discuss artistic intent.”
The Language grades 1-8 released in 2023 is based in part on the principle that “a modern English curriculum reflects emerging technologies and their impact on communication and digital media literacy,” which is defined as combining “the ability to combine the multimodal properties of media literacy with the technological capabilities of digital literacy.”
The expectations in the compulsory courses of the English curriculum are organized in four strands, or broad areas of learning: Oral Communication, Reading and Literature Studies, Writing, and Media Studies. The program in all grades is designed to develop a range of essential skills in these four interrelated areas, built on a solid foundation of knowledge of the conventions of standard English and incorporating the use of analytical, critical, and metacognitive thinking skills.
Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.
In Prince Edward Island, “English language arts encompasses the experience, study, and appreciation of language, literature, media, and communication.” The curriculum defines a text as “any language event, whether oral, written, visual, or digital. In this sense, a conversation, a poem, a novel, an online exchange, a poster, a music video, or a multimedia production are all considered texts.
Being exposed to sexual content is one of Canadian parents’ top worries about their kids’ online experience and also one of kids’ own top concerns. It’s not hard to see why: while there are no longer any explicitly pornographic sites among kids’ favourite platforms and websites – and the services that are their favourites such as TikTok and Instagram ban sexually explicit content – almost a third of Canadian kids have been exposed to porn online without looking for it.