Online Commerce

Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.

Marketing and Consumerism - Overview

Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.

Children and advertising

Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.

How Marketers Target Kids

Advertising: It’s everywhere No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day. At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.

Privacy impacts of advertising and marketing

One of the oldest adages in marketing is “Half the money I spend on advertising is wasted, but I don’t know which half.” It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.

Tobacco, alcohol and cannabis

“Advertising has always sold anxiety, and it certainly sells anxiety to the young. It’s always telling them they’re losers unless they’re cool.” (Mark Crispin Miller, The Merchants of Cool, 2000)

Helping kids get a healthy start with phones

Phones and other media are a big part of kids’ lives, and they can be a healthy part too. Here are some ways that you can make sure your kids get the best possible start when using media and digital devices.

Helping young kids get a healthy start with devices

Screens and other media are a big part of kids’ lives, and they can be a healthy part too. Here are some ways that you can make sure your kids get the best possible start when using media and digital devices.

Supporting healthy media experiences for kids

Factors to keep in mind when prioritizing kids' media health

Children under two should spend as little time with screen devices as possible, except for video-chats with people they know offline and reading e-books with an adult or sibling.

Talking to kids about advertising

Today's kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they're targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be "cool."