Marketing and Consumerism - Special Issues for Tweens and Teens
One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).
One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).
Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Students at this level “explore the process of creating art; develop skills to support making art in a specific medium; connect the ways visual art is important to communication, history and understanding each other; discuss artistic intent.”
In the High School Block, “the concepts Create, Connect and Communicate are central to learning in and through creative arts.” Learners at this level “develop confidence as performers and creators; develop understanding of the role of the arts in society and its power to effect change [and] practice respect for varying opinions and tastes.”
This outcome chart contains media-related learning outcomes from the Ontario, Grade 5 Language curriculum, with links to supporting resources on the MediaSmarts site.
This outcome chart contains media-related learning outcomes from the Ontario, Grade 4 English Language Arts curriculum, with links to supporting resources on the MediaSmarts site.
The Language grades 1-8 released in 2023 is based in part on the principle that “a modern English curriculum reflects emerging technologies and their impact on communication and digital media literacy,” which is defined as combining “the ability to combine the multimodal properties of media literacy with the technological capabilities of digital literacy.”
This outcome chart contains media-related learning outcomes from the Ontario, Grade 6 Language curriculum, with links to supporting resources on the MediaSmarts site.