Body Positive Ads
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
Talking to kids about casual prejudice online
That’s why it’s important to talk to kids about casual prejudice which is the use of words or phrases that are negative towards a particular group - and help them learn how to push back in situations where they’re not sure if the person meant to be hurtful.
Here are some tips on how to help your kids respond to casual prejudice online:
My Voice is Louder Than Hate: Pushing Back Against Hate
Level: Grades 9 to 10
About the Author: Matthew Johnson, Director of Education, MediaSmarts
Duration: 1 to 1 ½ hours
This lesson is part of the My Voice is Louder Than Hate program. This program was possible with financial contributions from Public Safety Canada’s Community Resilience Fund.
My Voice is Louder Than Hate Teacher Guide
The My Voice is Louder Than Hate teacher’s guide provides an expanded discussion of topics such as online hate, casual prejudice, dehumanization and digital citizenship and detailed instructions on how to present the My Voice is Louder Than Hate lessons in a way that will be emotionally safe for students.