The commercial features and distribution models of the movie, traditional television, streaming video and online video industries each exert an influence on the type of content produced, how it's crafted and how audiences engage with it.
Movies
Unlike static images, which rely solely on composition and fixed visual elements, video media also direct the viewer's attention through rules of notice involve motion, editing and sound.
Video media—including film, TV and online video—use different techniques to direct the viewer's attention and communicate meaning. These techniques, known as "rules of notice," involve motion, editing and sound.
Helping Kids Build Safe and Smart Digital Habits
Parents can focus on helping kids this age explore safely by choosing high-quality experiences, setting clear boundaries, and teaching them how to recognize when something feels off.
There are four main strategies to help kids become resilient to online risks. We can:
Curate our kids’ media experiences;
Control who can access our kids and their data;
Co-view media with our kids;
and be our kids’ media Coaches.
Helping Young Kids Explore Media Safely
Starting around age two, children can begin to explore media. The goal is to build healthy, guided habits.
There are four main strategies to help kids do that. We can:
Curate our kids’ media experiences;
Control who can access our kids and their data;
Co-view media with our kids;
and be our kids’ media Coaches.
In this lesson, students are introduced to the idea of “reading media” through a medium’s rules of notice and the maker’s framing choices of what to include and what to emphasize. After a modeled and then guided introduction to these ideas, students analyze a work to identify how it uses rules of notice and framing and consider what meaning these choices communicate.
The Close Reading Media workshop prepares educators to teach students how to analyze and evaluate the "rules of notice" that media makers use to draw and direct audiences' attention, how media works are framed, and how we all apply our own point of view when consuming media.
The Close Reading Genre workshop trains teachers to use genre as a tool to help students engage with media. It explores how genres can be identified and analyzed through their characteristics, tropes and industry practices and demonstrates how this can be done with key genres such as advertising and news.
We need to talk about “KPop Demon Hunters”.
Partly because everyone else is, but more importantly because your kids are likely talking about it, which invites a special opportunity for parents and caregivers to get involved in the media kids are consuming.
In this lesson, children begin to think about basic concepts such as how audiences interpret meaning, and the constructed world of television and film.