Schools are supposed to be public spaces, but more and more advertisers are using them to target youth. Corporations know just how much time kids spend at school, whether in class, in after-school activities or just hanging out with their friends, and they don’t want to pass up a chance to reach them there. A school setting delivers a captive youth audience and implies the endorsement of teachers and the education system.
I have a special secret,
Whenever I’m online -
I don’t share with others
The things that are just mine.
Today’s kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they’re targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be “cool.”
MediaSmarts’ research has shown that kids with household rules about Internet use are less likely to do things like post their contact information, visit gambling sites, seek out online pornography and talk to strangers online. Having a family agreement or set of rules for using the Internet is also a great way for parents and kids to work together on how to be safe, wise and responsible online.
Somewhat surprisingly, it’s not only struggling students who plagiarize: indeed, it may be students who are under pressure to achieve who are more likely to engage in the subtler (and harder to detect) forms of plagiarism1. Researchers have identified three situations where this is most likely: when students are under pressure (such as when work must be done with a tight deadline, or a work is particularly important for their grades); when students are not interested in the work; and when students feel that the assignment is unfair to the point where they have no hope of success without cheating2.
The Internet provides marketers with many opportunities to elicit personal information from children. Kids love playing on the Web, and commercial sites for children are continually ranked as top online destinations.
Are you Web aware? A checklist for kids ages 9-12
Are you Web aware? A checklist for parents. Are you involved in your kids’ online activities? Do you know what they are doing and who they are talking to when they are on the Internet?
Are you Web aware? A checklist for kids ages 13-17
For most of us, the Internet has become an indispensable part of our social lives: we use it to keep up with old friends, keep in touch with our families and meet new people. Unfortunately, not all online interactions are as positive as these. This tip sheet will explain some of the issues we face when we socialize online and provide tips for dealing with them.