Schools are supposed to be public spaces, but more and more advertisers are using them to target youth. Corporations know just how much time kids spend at school, whether in class, in after-school activities or just hanging out with their friends, and they don’t want to pass up a chance to reach them there. A school setting delivers a captive youth audience and implies the endorsement of teachers and the education system.
I have a special secret,
Whenever I’m online -
I don’t share with others
The things that are just mine.
MediaSmarts’ research has shown that kids with household rules about Internet use are less likely to do things like post their contact information, visit gambling sites, seek out online pornography and talk to strangers online. Having a family agreement or set of rules for using the Internet is also a great way for parents and kids to work together on how to be safe, wise and responsible online.
Most young children enjoy pretend play and love to imitate action heroes. But many teachers, parents and child care workers say the influence of children’s superhero TV shows or movies, can result in havoc when little fans get together.
The Internet provides marketers with many opportunities to elicit personal information from children. Kids love playing on the Web, and commercial sites for children are continually ranked as top online destinations.
Are you Web aware? A checklist for kids ages 9-12
Are you Web aware? A checklist for parents. Are you involved in your kids’ online activities? Do you know what they are doing and who they are talking to when they are on the Internet?
Are you Web aware? A checklist for kids ages 13-17
Many preschoolers are already active computer users. According to a 2012 Ofcom report, one-third of children ages 3-4 access the Internet using a computer, while a 2011 survey by Common Sense Media found that roughly the same number have used mobile devices such as smartphones and tablets. While children at this age have a limited attention span for online activities, Internet images and sounds can stimulate their imaginations and add to their experiences.
Eight- to ten-year-old kids have a strong sense of family. They are interested in the activities of older kids in their lives; they are starting to develop a sense of their own moral and gender identity; and they tend to be trusting and not question authority.