Schools are supposed to be public spaces, but more and more advertisers are using them to target youth. Corporations know just how much time kids spend at school, whether in class, in after-school activities or just hanging out with their friends, and they don’t want to pass up a chance to reach them there. A school setting delivers a captive youth audience and implies the endorsement of teachers and the education system.
I have a special secret,
Whenever I’m online -
I don’t share with others
The things that are just mine.
Today’s kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they’re targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be “cool.”
Think about children’s interests when looking for games. Do they like sports, fantasy or strategy-style games?
MediaSmarts’ research has shown that kids with household rules about Internet use are less likely to do things like post their contact information, visit gambling sites, seek out online pornography and talk to strangers online. Having a family agreement or set of rules for using the Internet is also a great way for parents and kids to work together on how to be safe, wise and responsible online.
Video and computer games have become a basic part of kids’ lives: nearly all youth play electronic games at least occasionally. Many parents, though, feel they don’t know enough about the games their children are playing, and worry about the role gaming plays in their children’s lives. Fortunately, there are steps parents can take to make sure that video games are a healthy part of their kids’ lives, and a fun part of family life as well.
Most Web surfing is done through browsers such as Internet Explorer, Firefox, Chrome and Safari. While these browsers are updated regularly, our use of the Web has evolved to the point where we now do many things online, such as shopping and banking. For that reason, there are a number of potential risks that come with using the Web.
It’s important to know what the ratings mean on the video games your children play. The Entertainment Software Rating Board (ESRB) is an industry organization that has developed a rating system for computer, Internet and video games. Most games sold in North America are rated using this system.
The best way to manage games in the home is to get involved in what your kids are playing. Your kids will be much more likely to follow your advice if you show them you are genuinely interested in their games.
Talking to kids about violence in the media they consume – television, movies, video games, music and the Internet – can help them put media violence into perspective and perhaps diffuse some of its power.