Schools are supposed to be public spaces, but more and more advertisers are using them to target youth. Corporations know just how much time kids spend at school, whether in class, in after-school activities or just hanging out with their friends, and they don’t want to pass up a chance to reach them there. A school setting delivers a captive youth audience and implies the endorsement of teachers and the education system.
Most young children enjoy pretend play and love to imitate action heroes. But many teachers, parents and child care workers say the influence of children’s superhero TV shows or movies, can result in havoc when little fans get together.
Video and computer games have become a basic part of kids’ lives: nearly all youth play electronic games at least occasionally. Many parents, though, feel they don’t know enough about the games their children are playing, and worry about the role gaming plays in their children’s lives. Fortunately, there are steps parents can take to make sure that video games are a healthy part of their kids’ lives, and a fun part of family life as well.
The best way to manage games in the home is to get involved in what your kids are playing. Your kids will be much more likely to follow your advice if you show them you are genuinely interested in their games.
Having a family agreement or set of ground rules for using social networks is a good idea. It’s a great way for parents and kids to work together on how to be safe, wise and responsible online. Here are some ideas:
Regulation of television content in Canada is primarily a voluntary system. Broadcasters, cable systems and specialty channels follow voluntary codes of conduct that address issues such as violence, gender representation, ethics, and advertising to children.
Television watching should be a fun and relaxing activity for kids and adults alike—but too often it’s a source of family conflict.
If you’re concerned about television, banning it isn’t a practical solution. Instead, you need to learn to co-exist with television by managing how much your kids watch, and what.
Educate your kids about advertising and how marketers target young people
Most kids live as much of their lives online as they do offline. But on the Internet there are lots of moral and ethical choices that don’t have to be made offline. These tips lay out ways you can help your children develop a moral compass to guide them through those choices.