This winter the Olympics return to Canada for the first time since the Calgary games of 1988. For many people, the most vivid memories of that Olympiad are the colourful stories of some of the less accomplished athletes, such as British ski jumper Michael “Eddie the Eagle” Edwards and the members of the Jamaican bobsled team. It’s unlikely, though, that there will be any charming underdogs in this year’s Olympiad, as the games become more and more the province of professionals. As audiences and advertising revenues drop, however, will the professionalization of the Games spell their downfall?
In ancient times the Olympics were a time when all nations – all Greek nations, anyway – would put away their differences and compete in almost every human activity, from poetry to the ferocious, no-holds barred combat sport called pankration. Being the very best that humans could be was seen as the best way to honour the gods of Olympus.
One of the great achievements of the Internet has been to put all kinds of information at the fingertips of millions of people. From online encyclopaedias to search engines, some of the most successful online services have been ways of providing answers to people’s questions. It’s not surprising, then, that more and more young people are relying on the Internet to answer their questions about that most uncomfortable of topics: sex. Some people, in fact, have even suggested that the Internet makes those awkward, politically troublesome sex ed. classes irrelevant. In the age of Google, is sex ed. necessary?
The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases. It actually drives sales of TVs: the Retail Advertising and Marketing Association reports that 2.5 million people plan to buy a new TV for the express purpose of watching the game, part of an overall $8.7 billion in Super Bowl-related consumer spending.
Sports media also contribute to the construction of masculinity in contemporary society.
One of the biggest concerns voiced by parents of young Internet users is the easy access to pornography that the Web provides. There are millions of porn sites online, making hardcore sexual images that were once very difficult to obtain now just a click away.
Given the high likelihood that youth are going to come across or seek out online pornography at one point or another, not to mention the many messages they receive about sex through other media, it is important that parents take an active role in their kids’ Internet use and start talking to them about healthy relationships and sexuality at early ages to help them contextualize and make decisions about what they’re seeing online.
There’s a long-standing relationship between sex and the Internet. As far as back the 1980s, Usenet and local bulletin board systems were used to share pornographic text files and crude (in both senses) graphics, and people have been using digital media to form and carry out online relationships at least as long. However, just as estimates of how much online traffic and content is made up of sexual material tend to be exaggerated, our new report – Sexuality and Romantic Relationships in the Digital Age – from MediaSmarts’ Young Canadians in a Wired World survey of 5,436 students, shows that for Canadian youth, sexuality and romantic relationships play a fairly small part of their online lives.
We know that young people are accessing explicit content online. We know less about how this exposure is impacting their attitudes and behaviours. If kids are finding good and accurate information about sexual health or healthy relationships that’s a positive thing, but if the bulk of their exposure is to pornography, then they may be receiving distorted – or even violent and deviant – messages about relationships and sexual behaviour.
I have a post coming soon about New Year’s resolutions, but first I wanted to write a little about one of our own. This year, I’ve resolved to watch more films. (Yes, more!) It might sound a little strange at a time when many of us are struggling to convince our own children to put down their devices and consume less screen time, but there it is.