Teachers who include media literacy in their classrooms often face issues that don’t arise in other subjects. Nothing illustrates this better than the issue of diversity in media. It’s not unreasonable for teachers to see the topic as a can of worms and be concerned about offending students and their parents – not to mention worrying about what the students themselves might say. At the same time, it’s a topic that is simply too important to be ignored: what we see in media hugely influences how we see others, ourselves and the world. As a result, an ability to analyze media depictions of diversity is not only a key element of being media literate, it’s essential to understanding many of the social issues and concerns that we face as citizens. That’s why Media Awareness Network has developed That’s Not Me – a new online tutorial for professional development to help educators and community leaders approach this issue through key concepts of media literacy.
One of the great achievements of the Internet has been to put all kinds of information at the fingertips of millions of people. From online encyclopaedias to search engines, some of the most successful online services have been ways of providing answers to people’s questions. It’s not surprising, then, that more and more young people are relying on the Internet to answer their questions about that most uncomfortable of topics: sex. Some people, in fact, have even suggested that the Internet makes those awkward, politically troublesome sex ed. classes irrelevant. In the age of Google, is sex ed. necessary?
One of the biggest concerns voiced by parents of young Internet users is the easy access to pornography that the Web provides. There are millions of porn sites online, making hardcore sexual images that were once very difficult to obtain now just a click away.
Given the high likelihood that youth are going to come across or seek out online pornography at one point or another, not to mention the many messages they receive about sex through other media, it is important that parents take an active role in their kids’ Internet use and start talking to them about healthy relationships and sexuality at early ages to help them contextualize and make decisions about what they’re seeing online.
How things have changed in thirty years: more than ever before, queer people have a media presence. No longer relegated to the realms of innuendo and secrecy, we now see lesbians, gays, bisexuals, and transgender people represented on television and in mainstream film. Queer people see their reflections on screen in a largely positive light: stable, employed, charming, attractive, well-liked, and successful. And yet, there remain many challenges. The following sections will examine how media produces and legitimizes or delegitimizes queer sexualities, as well as how queer media differs from its heterosexual counterpart. To begin, though, it is worthwhile to examine the trajectory of queer media criticism over the past thirty years.
As in other media, queer people have gained a greater and more widely visible presence within the advertising world, with ad agencies courting the “Pink Dollar”. This is not surprising, considering that the gay, lesbian, bisexual, and transgender community is a multi-billion dollar target audience, estimated to be worth around $835 billion.
Queer people have been involved in producing their own media for as long as alternative media has existed. This landscape has traditionally been dominated by print media such as zines (small-circulation, generally low-cost, publications) and pamphlets or queer film, but with the advent of the electronic age and cheaper and more accessible electronic devices for production, there’s been an explosion of queer-produced media of all kinds. The following section explores the ways that queer people have sought to claim space for themselves within media and culture.
As previous sections have shown, queer characters, situations, and themes are becoming increasingly prevalent in the media. It is sometimes difficult, though, to determine whether or not certain representations are balanced.
When discussing media representation of various groups, especially those we consider marginalized, stereotypes are often a primary concern. But sometimes, breaking a stereotype doesn’t go quite far enough, and the issue can be a little more complicated than merely determining whether or not a character is represented in a positive or negative way. The section that follows explores different approaches to queer content by analyzing various ways that popular media have used characterized LGBTQ people.
There’s a long-standing relationship between sex and the Internet. As far as back the 1980s, Usenet and local bulletin board systems were used to share pornographic text files and crude (in both senses) graphics, and people have been using digital media to form and carry out online relationships at least as long. However, just as estimates of how much online traffic and content is made up of sexual material tend to be exaggerated, our new report – Sexuality and Romantic Relationships in the Digital Age – from MediaSmarts’ Young Canadians in a Wired World survey of 5,436 students, shows that for Canadian youth, sexuality and romantic relationships play a fairly small part of their online lives.