This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
In this game, designed for ages 8-10, the CyberPigs play on their favourite website and encounter marketing ploys, spam and a close encounter with a not-too-friendly wolf.
This lesson examines how music reflects and influences societies and is a metaphor for ideas and experiences. Students begin by brainstorming the functions or purposes of music and by discussing music’s power as a mirror and a symbol.
This lesson introduces students to some of the myth-building techniques of television, by comparing real world (s)heroes with TV world (s)heroes and by looking at stereotypes in the world of TV (s)heroes.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
This unit helps students become more aware of the media’s use of hype and its influence on them.
This lesson introduces students to the ways in which advertising can affect their food choices.
This lesson helps students to reflect upon, understand and filter the many media messages within political platforms and around political personalities.
This lesson introduces students to advertising in newspapers.