This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
Music is one of the most popular and powerful forms of media that kids and teens consume. In this section we tackle issues such as access to questionable content in music and file sharing.
Initiated in 2000 by MediaSmarts, Young Canadians in a Wired World is the most comprehensive and wide-ranging study of its kind in Canada. The research project tracks and investigates the behaviours, attitudes, and opinions of Canadian children and youth with respect to their use of the Internet.
This lesson examines how music reflects and influences societies and is a metaphor for ideas and experiences. Students begin by brainstorming the functions or purposes of music and by discussing music’s power as a mirror and a symbol.
This lesson introduces students to the ways in which advertising can affect their food choices.
Popular Music and Music Videos is part of a three-lesson unit designed to introduce students to the concept of popular culture and the role that it plays in their lives.
This lesson encourages students to analyze the differences between crime shows in Canada, Britain and the United States.
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
This is the first of three lessons that address gender stereotypes. The objective of this lesson is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.