- It can take young children several viewings to fully absorb and understand the story and images in a movie. Indulge their need to watch a favourite movie over and over again. They’re learning more every time, as well as getting comfort from the familiar.
Kids have always enjoyed watching movies, and as films have become available through more and more media this popular activity has come to play an increasingly influential role in their lives: nearly half of Canadian teens say that movies are their favorite entertainment medium. 
Sports media also contribute to the construction of masculinity in contemporary society.
In its study of masculinity and sports media, the research group Children Now found that most commercials directed to male viewers tend to air during sports programming. Women rarely appear in these commercials, and when they do, they’re generally portrayed in stereotypical ways.
Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.
No one would deny that the mass media is big business. According to the American Motion Picture Association, Hollywood films alone pulled in $10 billion in 2011, and that doesn’t include the renting and selling of DVDs.  However, media executives argue that the economics of the industry make it impossible to avoid stereotypes of women.
Media violence has been taken up as a public policy issue by a number of Western countries. Central to the debate has been the challenge of accommodating what may appear to be opposing principles—the protection of children from unsuitable media content and upholding the right to freedom of expression.
There’s significant evidence that media education can counter unrealistic media representations of men’s and women’s bodies. For example, a 2010 study found that showing the video Evolution (which was created by Dove to show how media images of women are manipulated) significantly reduced negative effects on confidence and body satisfaction of young girls when they looked at pictures of ultra-thin models afterwards.
The video game sector is the fastest growing entertainment industry and second only to music in profitability. Global sales of video game software hit almost $17 billion U.S. in 2011. 
In this section, we examine some concerns related to the movies kids enjoy and we offer tips for talking about problematic film content such as violence and gender and racial stereotyping.