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Level: Grades 6 to 9
This lesson introduces students to the online marketing techniques used by marketers to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial Web site for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version.
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