That's Not Me: Portal Page

Professional Development

That’s Not Me Tutorial
Framed around key concepts of media literacy, the That’s Not Me tutorial examines how entertainment and news media represent diversity and the impact these media portrayals can have on the value we place on individuals and groups in society. The tutorial explores how the media industry is changing to better reflect Canadian society and provides strategies for challenging negative representations and engaging young people in advocating for more realistic and positive media portrayals.

Background Articles

Media Portrayals of Aboriginal People
Media Portrayals of Visible Minorities
Media Portrayals of Queer People
Media Portrayals of Persons with Disabilities
Media Portrayals of Religion

Lesson Plans

Bias and Crime in Media (Grades 7-12)
In this lesson, students consider how representations of crime in news and entertainment media may influence how we perceive members of particular groups.

Bias in News Sources (Grades 9-12)
In this lesson students consider the meaning of the words “bias” and “prejudice” and consider how bias may be perpetuated through the language and words that frame news reporting.

The Citizen Reporter (Grades 9-12)
In this lesson, students consider how the traditionally “white” makeup of Canadian journalism might affect the content of Canadian news. They discuss the effects of the increasing ability of ordinary citizens to cover, broadcast and comment on news and compare mainstream news sources and citizen journalism in terms of accuracy, completeness and diversity representation.

Diversity and Media Ownership (Grades 9-12)
In this lesson, students consider the importance of media ownership; the relative roles of minority-focused and mainstream media in reflecting and promoting Canadian multiculturalism; and changes in minority participation and representation in Canadian media.

Miscast and Seldom Seen (Grades 9-12)
In this lesson students consider how well their favourite TV shows, movies and video games reflect the diversity of Canadian society. Students learn how the constructed nature of media products “re-presents” people, ideas and events from a particular viewpoint, and explore the possible consequences of under-representation and inaccurate portrayals of diversity.

Who’s Telling My Story (Grades 9-12)
In this lesson students learn about the history of blackface and other examples of majority-group actors playing minority-group characters.

First Person (Grades 9-12)
In this lesson students consider diversity representation in video games by identifying examples of diversity in the games they play and then comparing their findings to diversity statistics from Canada.

Diversity in Media Toolbox

The Diversity and Media Toolbox is a comprehensive suite of resources that explores issues relating to stereotyping, bias and hate in mainstream media and on the Internet. The program includes professional development tutorials, lesson plans, interactive student modules and background articles.

Learn More