In this lesson students identify how we associate social status with brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand identity” and how companies use social networks, and advertising strategies to create parasocial relationships with their consumers. To assess their learning, students then independently analyze the identity of a brand of their choice and create a mock ad that more openly communicates its implicit appeal.
Most Web surfing is done through browsers such as Internet Explorer, Firefox, Chrome and Safari. While these browsers are updated regularly, our use of the Web has evolved to the point where we now do many things online, such as shopping and banking. For that reason, there are a number of potential risks that come with using the Web.
In this lesson students discuss their online experiences and learn how to minimize the potential risks that may be associated with them.
In this lesson students are introduced to the media literacy key concepts that “media are created to re-present reality” and “media are influenced by commercial considerations.”
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
In this lesson students are introduced to the key media literacy concept that media are constructions that re-present reality and consider how representations of crime in news and entertainment media may influence how we perceive members of particular groups.
This lesson is designed to be delivered after students have completed at least one of the following lessons: Thinking About Hate, Scapegoating and Othering and Hate or Debate. In groups, students research an online environment (such as social networking sites) and a particular example of that environment (such as Facebook) to learn the issues, strategies and tools relating to online hate in that environment.
In this lesson, students learn about the difference between legitimate debate on a political issue and arguments that are based on hate.
Malware is a general term to describe destructive programs that can harm your computer or any other device that connects to the Internet, including smart phones, mp3 players and tablets.
Students are introduced to Internet search skills through researching a personal hero. By focusing on the early parts of the research process, students learn to select well-defined topics, ask relevant research questions and select effective keywords. Students then present the information they have found to their classmates in the form of a media product.