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Outcome Chart - British Columbia - Social Studies Grade 9

This outcome chart contains media-related learning outcomes from the British Columbia, Grade 8 Social Studies curriculum, with links to supporting resources on the MediaSmarts site.

Digital Literacy Skills Critical to Youth Civic Engagement

March 2, 2011 (Ottawa) – Media Awareness Network (MNet), Canada’s leading media literacy and digital literacy organization, today launched From Consumer to Citizen: Digital Media and Youth Civic Engagement, a discussion paper outlining the important role digital literacy plays in ensuring youth become competent and engaged civic and political actors.

What is this cereal box saying? Printable activity sheet

This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity.

Marketing & Consumerism

Racial and Cultural Diversity in The Newsroom

In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. Almost a quarter of the Canadian population identifies as a member of what Statistics Canada refers to as a “visible minority,” and while a 2021 study found a similar rate of representation in newsrooms, eight in ten Canadian newsrooms have no racialized journalists in leadership roles.

Diversity in Media, Journalism & News, Religion, Stereotyping

Outcome Chart - Alberta - COM3155: Design – Advertising Campaigns

COM3155: Design – Advertising Campaigns

1. develop a strategy for an advertising campaign to promote a product, using two or more types of media

1.1 identify a product and/or client (e.g., personal grooming product/producer) and create a brief and/or client parameters (e.g., cost, time line, print, audio, video)

1.2 understand the product and what makes it unique and valuable by:

1.2.1 learning about the product; e.g., history, background, environmental impact, use, key features

Outcome Chart - British Columbia - Literacy Foundations - English Language Arts - Level 7

This outcome chart contains media-related learning outcomes from the British Columbia, Level 7, Literacy Foundations, English Language Arts curriculum, with links to supporting resources on the MediaSmarts site.

Help Us Grow!

If someone living in the 19th century were to travel to our era they would be most amazed by the fact that our children, rather than working in the fields or in factories, spend their days in school. Today we view education as a human right, and at MediaSmarts (formerly known as Media Awareness Network) we believe that digital and media literacy should also be a right in the education of children and youth.