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Media Portrayals of Girls and Women - Introduction

We all know the stereotypes—the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after leaping tall buildings or thwarting a gang of terrorists.

Gender Representation, Stereotyping

Outcome Chart - Ontario - Arts Education Grade 6

Outcome Chart - Ontario - Arts Education Grade 6

Outcome Chart - Newfoundland & Labrador - Career Education 2202

Overall Expectations: Financial Literacy:

Film, TV and online video

Unlike static images, which rely solely on composition and fixed visual elements, video media also direct the viewer's attention through rules of notice involve motion, editing and sound.

Movies, Television

Quebec Competencies Chart - Advertising and Male Violence

Quebec Competencies Chart - Advertising and Male Violence

Quebec Competencies Chart - The Anatomy of Cool

Quebec Competencies Chart - The Anatomy of Cool

Quebec Competencies Chart - Media Kids

Quebec Competencies Chart - Media Kids

Outcome Chart - Nova Scotia - Drama Grade 10

Outcome Chart - Nova Scotia - Drama Grade 10

Outcome Chart - Northwest Territories - Health Education Grade 4

This outcome chart contains media-related learning outcomes from the Northwest Territories Grade 4 Health Education curriculum, with links to supporting resources on the MediaSmarts site.

Quebec Competencies Chart - Marketing to Teens: Gender Roles in Advertising

Quebec Competencies Chart - Marketing to Teens: Gender Roles in Advertising

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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