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Advertising is changing – how is it affecting us and our kids? 

Advertising has been constant for years even when it shows up in different media. But are people becoming more conscious of ads (especially with efforts to not target kids) or has the integration of ads into social media and influencer marketing made them harder to spot?

Marketing & Consumerism, Parents, Social Networking

Outcome Chart - British Columbia - English 10 First Peoples: Spoken Language

Big Ideas

  • The exploration of text and story deepens our understanding of diverse, complex ideas about identity, others, and the world.
  • Texts are socially, culturally, geographically, and historically constructed.

Overall Expectations: Comprehending and Connect (reading, listening, viewing)

Outcome Chart - British Columbia - English 10 First Peoples: Writing

Big Ideas

  • The exploration of text and story deepens our understanding of diverse, complex ideas about identity, others, and the world.
  • Texts are socially, culturally, geographically, and historically constructed.
  • Self-representation through authentic First Peoples text is a means to foster justice.

Overall Expectations: Comprehending and Connect (reading, listening, viewing)

Talking to your kids about pornography

It is natural for adolescents to be curious about sex: MediaSmarts’ research suggests that one in six grade 7- 11 students use the Internet to look for information about sexual health. Twenty percent of kids that age look for pornography online, but a third see it without looking for it — and close to half take steps to keep from seeing it.

Cell Phones and Texting, Digital Citizenship, Internet & Mobile, Pornography, Sexual Exploitation, Social Networking, Young Canadians In A Wired World

Quebec Competencies Chart - Crime in the News

Quebec Competencies Chart - Crime in the News

Book review: Packaging Girlhood

An alien anthropologist, studying North American culture, might wonder why it is that despite the increasing economic and political power of women over the last forty years, appearance and behaviour seem to be more gender-typed than ever. A walk through any department store would give this anthropologist a clear notion of gender roles in children and teens: boys are warriors and superheroes, clad in camouflage (the new blue); girls are princesses, dressed always in pink. Packaging Girlhood, by Sharon Lamb and Lyn Mikel Brown, acts as a guide to parents and teachers who – perhaps remembering a time of boys and girls in t-shirts, jeans or unisex overalls – may be as perplexed by all this as our alien would be.

Resources

Election and Political News

Journalism has been described as the lifeblood of democracy, and elections, likewise, have long been journalism’s bread and butter. The relationship between the two, however, has always been fraught. ”

Authenticating Information

Common portrayals of Indigenous people

Media have always shaped the public’s perception of Indigenous people: the wise elder (Little Big Man); the princess (Pocahontas); the loyal sidekick (Tonto)—these images have become engrained in the consciousness of  North Americans.

Diversity in Media, Indigenous People, Stereotyping

Outcome Chart - Alberta - Health and Life Skills Grade 4

This outcome chart contains media-related learning outcomes from the Alberta Grade 4 Health and Life Skills curriculum, with links to supporting resources on the MediaSmarts site.

Outcome Chart - Saskatchewan - Social Studies 2

This outcome chart contains media-related learning outcomes from the Saskatchewan, Grade 2 Social Studies curriculum, with links to supporting resources on the MediaSmarts site.

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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