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Motives and Methods: Building Resilience to Online Misinformation in Canada

MediaSmarts designed the Motives and Methods research project to better understand how Canadians check and share information online. This study, which included a survey of 5,000 Canadians and interactive focus groups, builds on MediaSmarts' successful Break the Fake (BTF) program. It looks at changes in participants’ fact-checking after watching a BTF video, along with their sharing habits, frequency of fact-checking, and confidence in their skills. Based on our study findings, we provide recommendations for designing effective video interventions that build citizen resilience to misinformation in Canada. This research shows that digital media literacy education works and encourages a wide range of people to check the accuracy of online content, especially before sharing it.

Algorithmic Awareness: Conversations with Young Canadians about Artificial Intelligence and Privacy

MediaSmarts conducted focus groups with youth ages 13 to 17 to gain insight into how young Canadians understand the relationships between artificial intelligence (AI), algorithms, privacy, and data protection. Participants played a game prototype designed by MediaSmarts’ education team, and a scaffolded learning experience allowed for in-depth discussion after each of the three phases of gameplay. These conversations highlight that while youth understand and appreciate the benefits of recommendation algorithms, they are troubled by algorithmic data collection and data sharing practices. This research is a call for more algorithmic literacy tools and resources that will give youth the knowledge they need to protect themselves and their information in digital spaces.

From Access to Engagement: Building a Digital Media Literacy Strategy for Canada

In February 2022, MediaSmarts hosted a symposium that brought together key stakeholders and community partners from across Canada who share an interest in developing and implementing a national digital media literacy strategy. This report summarizes the discussions that took place at the symposium along with key findings from an environmental scan of existing national and international digital media literacy strategies.

Young Canadians in a Wireless World, Phase IV: Life Online

Young Canadians in a Wireless World (YCWW) is Canada’s longest-running and most comprehensive research study on young people’s attitudes, behaviours and opinions regarding the internet, technology and digital media. The study is currently in its fourth phase, and Life Online is the first in a series of reports that summarize the findings from the survey.  This first report – Life Online – provides a glimpse into the online lives of young Canadians and highlights findings related to device use, online activities, screen time, technology in the classroom, household rules, and how young people feel about unplugging and going offline occasionally.

Researching Young Canadians in a Wireless World

Young Canadians in a Wireless World (YCWW) is Canada’s longest-running and most comprehensive research study on young people’s attitudes, behaviours and opinions regarding the internet, technology and digital media. This extended research methods report offers a deeper dive into the decisions and processes undertaken by the MediaSmarts research team during Phase IV of YCWW. The various pivots and adaptations taken during this phase deserve elaboration and will be of interest to other researchers who have made, and continue to make, shifts in their work due to the COVID-19 pandemic. 

Young Canadians in a Wireless World, Phase IV: Encountering Harmful and Discomforting Content Online

Young Canadians in a Wireless World (YCWW) is Canada’s longest-running and most comprehensive research study on young people’s attitudes, behaviours and opinions regarding the internet, technology and digital media. This report highlights findings related to how often youth come across harmful and discomforting content, including racist and sexist content and pornography, in which online spaces they most often see it, and how they tend to respond to it.

Young Canadians in a Wireless World, Phase IV: Online Privacy and Consent

Young Canadians in a Wireless World (YCWW) is Canada’s longest running and most comprehensive research study on young people’s attitudes, behaviours and opinions regarding the internet, technology and digital media. This report highlights findings related to how youth share and protect their personal information online and how they manage their identities in online spaces; how youth do or do not engage in various privacy practices like reading terms of service or using privacy settings; how youth feel about various forms of interpersonal and corporate surveillance online; and how various rules and practices in the home and between adults and youth can impact online privacy.

Young Canadians in a Wireless World, Phase IV: Online Meanness and Cruelty

Young Canadians in a Wireless World (YCWW) is Canada’s longest running and most comprehensive research study on young people’s attitudes, behaviours and opinions regarding the internet, technology and digital media. This report is the first of two reports focusing on relationships and technology. This report highlights how often and where youth experience, witness, and engage in online cruelty as well as the reasons or motivations for their engagement. In the report, we also summarize findings related to how young people respond to online meanness and cruelty and from whom they seek support in navigating these harmful experiences.

Young Canadians in a Wireless World, Phase IV: Relationships and technology: Sexting

Young Canadians in a Wireless World (YCWW) is Canada’s longest running and most comprehensive research study on young people’s attitudes, behaviours and opinions regarding the internet, technology and digital media. This report is the second of two reports focusing on relationships and technology. In it, we share findings related to sending, receiving, and forwarding sexts and highlight what the YCWW Phase IV survey data tells us about young Canadians’ motivations and attitudes for engaging in sexting. We also speak to the role of trust and support in sexting behaviours among youth, focusing specifically on the impact of adult involvement and supervision and the desire for further educational support on this topic. Finally, we share resources that are currently available on the MediaSmarts website regarding sexting and highlight current research in the field that expands upon what we offer in this report.

Within the Phase IV YCWW survey, questions related to sexting were only available to participants in grades 7 to 11 (n=659). Overall, the sample size for youth who indicated they engaged in sexting was very small; in most cases, n=110 or less.

Reporting Platforms: Young Canadians Evaluate Efforts to Counter Disinformation

MediaSmarts facilitated online focus groups with youth ages 16 to 29 to examine and assess reporting processes on popular apps (Instagram, TikTok, Twitter, and YouTube). More specifically, we wanted to understand how young Canadians feel about current efforts to counter misinformation and disinformation online and what solutions they have regarding the problems and concerns they experience while navigating online information ecosystems and communities. Overall, youth expressed a lack of trust and confidence in the ability of platforms to counter misinformation and disinformation and to keep them informed and safe online. Participants emphasized that users are not provided with meaningful opportunities to engage with platforms to prevent and address misinformation and disinformation, and they felt platforms must make design changes that prioritize values of accuracy, transparency, trust, responsibility, and safety.

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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