Motives and Methods: Building Resilience to Online Misinformation in Canada
MediaSmarts designed the Motives and Methods research project to better understand how Canadians check and share information online. This study, which included a survey of 5,000 Canadians and interactive focus groups, builds on MediaSmarts' successful Break the Fake (BTF) program. It looks at changes in participants’ fact-checking after watching a BTF video, along with their sharing habits, frequency of fact-checking, and confidence in their skills. Based on our study findings, we provide recommendations for designing effective video interventions that build citizen resilience to misinformation in Canada. This research shows that digital media literacy education works and encourages a wide range of people to check the accuracy of online content, especially before sharing it.