Young Canadians in a Wireless World, Phase IV: Online Privacy and Consent

Young Canadians in a Wireless World (YCWW) is Canada’s longest-running and most comprehensive research study on young people’s attitudes, behaviours, and opinions regarding the internet, technology, and digital media. MediaSmarts has surveyed over 20,000 parents, teachers, and students through this study since 1999.  

The findings from YCWW are used to set benchmarks for research on children’s use of the internet, technology, and digital media and have informed policy on the digital economy, privacy, online safety, online harms and digital well-being, digital citizenship, and digital media literacy, among other topics. This research is also used to inform other projects at MediaSmarts and at other organizations, including academic institutions, within our vast and growing network of research partners.  

The study is currently in its fourth phase. In 2019, MediaSmarts’ research team conducted focus groups to get a kid’s-eye-view of what is working for young people online and what needs to be changed or improved so that they get the most out of their online experiences. Focus groups with parents helped to round out discussions about what is needed to foster collective online resiliency. This qualitative work helped us prepare for a quantitative survey that began in 2021.  

We designed two surveys to explore the attitudes, activities, benefits, and challenges young people hold and experience when they are online and using digital devices – one for students in grades 4 to 6 and one for grades 7 to 11. We administered these surveys to 1,058 youth from across Canada between September and December of 2021. For more detailed information about our research methods, please read this report.

This third report – Online Privacy and Consent – highlights findings related to how youth share and protect their personal information online and how they manage their identities in online spaces; how youth do or do not engage in various privacy practices like reading terms of service or using privacy settings; how youth feel about various forms of interpersonal and corporate surveillance online; and how various rules and practices in the home and between adults and youth can impact online privacy.

The infographic below summarizes the key findings from the YCWW Phase IV Online Privacy and Consent report.