Ottawa, ON – October 7, 2019
MediaSmarts and the Canadian Teachers’ Federation (CTF) are today launching Media Literacy Week (October 7 to 11) with teachers and students, libraries and museums, and community groups across the country engaging in activities that encourage Canadians to “Break the Fake” and check information they see online before sharing it.
Ottawa, ON – October 1, 2019
They’re cute, they steal your socks, they ride your robot vacuum… and they’re back to help us remember to not believe everything we see online. The house hippo who stole our hearts in a public service announcement in 1999 has come back to Break the Fake in a new campaign from MediaSmarts, Canada’s centre for digital and media literacy.
OTTAWA, April 18, 2018 – MediaSmarts, Canada’s centre for digital and media literacy, and the Canadian Teachers’ Federation (CTF) are pleased to announce that this year’s Media Literacy Week will focus on helping students decipher truth from fiction online.
OTTAWA, Nov. 5, 2018 /CNW/ – The 13th annual Media Literacy Week officially kicks off today!
October 21, 2024 – MediaSmarts has brought back the house hippo – this time to address the rise of AI-generated deepfakes and to encourage everyone to check the information they see online before they share it.
April 30, 2025
Ottawa, ON - New research released from MediaSmarts shows that educational videos like the ones featuring the house hippo as part of the Break the Fake campaign encourage people to fact-check and avoid sharing false information.
October 20, 2021 - Canadians are spending more time online during the pandemic and this year’s Media Literacy Week aims to put the spotlight on the essential digital literacy skills needed by today’s digital citizens.
November 1, 2010 (Ottawa) – Media Awareness Network (MNet) and the Canadian Teachers' Federation (CTF) marked the launch of Canada's Media Literacy Week today by highlighting the need for parents, educators and youth to talk about the ways that gender is portrayed in media and how this can influence young people's perceptions of themselves and others.
January 24, 2002 (OTTAWA) – The Media Awareness Network (MNet) congratulates CHUM Television and the London Public Library (LPL) on their ground-breaking partnership that will see a state-of-the-art Media Literacy Centre housed in the LPL.
Quick, easy strategies can keep false news from spreading