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Kindergarten

Ontario has a single curriculum for Junior and Senior Kindergarten. According to the document The Kindergarten Program (2016), "the Kindergarten program reflects the belief that four- and five-year-olds are capable and competent learners, full of potential and ready to take ownership of their learning.

Science

In the Nova Scotia Science curriculum, digital and media literacy expectations fall under the general curriculum outcome of Science, Technology, Society and the Environment (STSE). These include "the skills required for scientific and technological inquiry, for solving problems, for communicating scientific ideas and results, for working collaboratively, and for making informed decisions" and " attitudes that support the responsible acquisition and application of scientific and technological knowledge to the mutual benefit of self, society, and the environment."

Science Overview

The New Brunswick Science curriculum connects with digital and media literacy through attitudes "that support the responsible acquisition and application of scientific and technological knowledge to the mutual benefit of self, society and the environment." Relevant expectations are found in the attitudes of Appreciation of Science, Interest in Science, and Scientific Inquiry.

Guidance and Career Education

According to the document Vision of the Revised Career Studies Course (2020), "with the rapid pace of technological, social, and cultural change in today’s global economy and with new understandings of what a career looks like in this context, it is more important than ever that students be supported in their transition from secondary school to their initial postsecondary d

Transferable Skills

Starting in 2018-2019, Ontario students are assessed on Transferrable Skills such as critical thinking, global citizenship, communication and collaboration. According to the document Transferable Skills (n.d.),

Sexual Orientation, Gender Identity and Canadian Broadcasting Policy

Canada’s Broadcasting Act, last amended in 1991, outlines industry guidelines for portrayal of diversity.

Diversity in Media, Gender Representation, 2SLGBTQ+ Representation, Stereotyping

Advertising techniques

How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.

Marketing & Consumerism

Online Commerce

Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.

Marketing & Consumerism

Children and advertising

Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.

Marketing & Consumerism

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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