Media portrayals of missing and murdered Indigenous women
That Indigenous women are likely to be victims of violence is not news: Indigenous women aged 25 to 44 are five times more likely to suffer a violent death than other women in Canada.
That Indigenous women are likely to be victims of violence is not news: Indigenous women aged 25 to 44 are five times more likely to suffer a violent death than other women in Canada.
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
In this lesson students develop an awareness of the ways in which public perceptions regarding young people have been affected by media portrayals of youth violence and youth crime.
Media speaks volumes about what is important in a society. What we see in media can have an impact on how we see other groups and how we see ourselves.
Canada’s Broadcasting Act, last amended in 1991, outlines industry guidelines for portrayal of diversity.
In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. Almost a quarter of the Canadian population identifies as a member of what Statistics Canada refers to as a “visible minority,” and while a 2021 study found a similar rate of representation in newsrooms, eight in ten Canadian newsrooms have no racialized journalists in leadership roles.
Since before Canada became a Confederation, racially and culturally diverse groups have been creating their own media: the first issue of the Provincial Freeman, which was a weekly newspaper edited and published by Black Canadians in the Province of Canada West (now Ontario), was first published on March 24, 1853.
Although the benefits of diverse media are considerable, the creation process can be riddled with challenges.
In much the same way that racialized groups are under- or misrepresented in news media, they are also not accurately portrayed in entertainment media, which tends to reinforce themes that are conveyed in the news. Although positive change is occurring, it is important that media content more accurately and fairly reflect the reality of Canadian multiculturalism.
In this lesson, students learn about the ways in which news coverage of an event or issue can be biased, focusing on the aspects of the medium and industry that can lead to bias. They read an article that examines the coverage of mental illness in the news and then participate in an interactive activity that lets them compose their own article. Finally, students find and analyze a recent news story on a mental health topic and write a letter either praising or critiquing it.