Masculinity and Advertising
Advertising is a major source of stereotyped representations of masculinity.
Advertising is a major source of stereotyped representations of masculinity.
The line between hate speech and free speech is a thin one, and different countries, platforms and communities have different levels of tolerance. The line is even thinner in digital environments where hateful comments posted lawfully in one country can be read in other countries where they may be deemed unlawful.
Traditional government responses to online hate have been to police cyberspace as an extension of the state’s territory, ignoring the online/offline divide.
Since its earliest days, the internet has been hailed as a uniquely open marketplace of ideas and it’s become an essential means for people to access information and services. The downside of this is that, alongside its many valuable resources, the internet also offers a host of offensive materials – including hateful content – that attempt to inflame public opinion against certain groups and to turn people against one another.
Canada is a highly connected country: 96 percent of us have access to the internet. As technologies have improved to allow corporations, law enforcement and others to gather information and monitor activities online, media reports about violations or breaches of privacy are more and more frequent.
It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.