In 2000-2001, MediaSmarts conducted 1,081 telephone interviews with parents, focus groups with children ages 9-16, and a survey with almost 6,000 students in grades 4-11 across Canada. Parents were excited about the prospects of having their children use new technologies; they tended to exercise a benign neglect online, trusting their children to come to them if they ran into problems. Youth felt that online media were completely private because adults didn’t have the skills to find them there and they enjoyed a wide range of creative uses including identity play.
The Media Awareness Network's first survey, Canada's Children In A Wired World: The Parents' View, was conducted by Environics Research Group in March 2000. It was funded by Industry Canada, in partnership with Health Canada and Human Resources Development Canada.
In early 2001, the Media Awareness Network conducted a nationwide survey of nearly 6000 Canadian students - the first survey of its kind. Young Canadians In A Wired World: The Students' View was an investigation of Internet use among Canadian youth, exploring what they do online, how they perceive the Internet and what they know about it.
A summary of the report on the Summer 2000 focus group sessions conducted by Environics Research Group for the Media Awareness Network (MNet). The sessions, funded by the Government of Canada, focused on how kids use the Internet, as well as on how parents view their children’s Internet use.