MNet launches its new brand for the digital age

Ottawa, May 29, 2012 Media Awareness Network (MNet) unveiled its new name and redesigned website today at its Annual General Meeting. MNet, Canada’s internationally recognized centre for digital and media literacy, is now called “MediaSmarts”.

“We chose MediaSmarts because it succinctly gets to the core of what we’re all about: critical thinking about media. We live in a wired world today. Kids are using a wide range of digital devices, and adults can’t keep up. So how can we make sure that our kids are safe, savvy and informed? In the same way we teach them street smarts, we now need to teach them ‘media smarts’,” said Cathy Wing, MediaSmarts Co-Executive Director.

The not-for-profit organization was created 16 years ago as part of the federal government’s media anti-violence strategy. From its original roots, MediaSmarts has matured into a world leader in developing resources to help youth become savvy online citizens. 

MediaSmarts worked with the Toronto-based agency Brandworks who volunteered its services to the year-long rebranding process.


MediaSmarts is a Canadian not-for-profit centre for digital and media literacy. Its vision is that young people have the critical thinking skills to engage with media as active and informed digital citizens. MediaSmarts’ programs are supported by: TELUS, CIRA, Google, Bell, Shaw, Bell Media, and the National Film Board of Canada.


Maya Shoucair, Communications Officer
613-224-7721 x 231