Activity Three: Adjusting the Focus - Lesson

“Media Literacy for Development & Children’s Rights” was created by UNICEF Canada to help young people in grades 6 - 8 understand the role played by the media in influencing their attitudes and perceptions about developing nations and development issues. This module contains a series of lessons, exercises and background information to help familiarize students with the issues and challenges surrounding representation of other countries and cultures by the media. There are two activities in this lesson: Point of View: Children in the Media, and Censorship Case Studies: Who Decides What We See?

English

Talking to kids about racial stereotypes

Racial stereotypes abound on television, and children’s programming is no exception. The turban-wearing bad guy, the brainy Asian, and the Black basketball whiz are just a few of the stereotypes reinforced in children’s cartoons, films and TV shows. Spotting these stereotypes is often difficult for children; to them, the tomahawk-wielding Indian or the Asian karate expert is a familiar, easily-understood and often funny character. So how do you help children understand these images for what they are – oversimplified, generalizations?

Talking to kids about gender stereotypes

Images of men and women in the media are often based on stereotypical roles of males and females in our society. Because stereotyping can affect how children feel about themselves and how they relate to others, it’s important that they learn to recognize and understand gender stereotypes in different media.

The pressure put on women through ads, television, film and new media to be sexually attractive—and sexually active—is profound. While this is nothing new, research has found that women’s representation in popular media has steadily become more and more sexualized over the last forty years.

They have ads of how you should dress and what you should look like and this and that, and then they say, ‘but respect people for what they choose to be like.’ Okay, so which do we do first?” 

Kelsey, 16, quoted in Girl Talk

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