My last post here was about balancing screen time over the summer months. This is something I’ve been giving a lot of thought, and I can summarize my feelings on the matter this way: my personal aim is to decrease the amount of time that my kids consume utter dreck**, and balance other free time with good quality viewing that we can enjoy as a family.

Summer can feel very long sometimes. Heck, I’ve been there. I clearly remember the days when the kids seemed crazier than a pack of wild squirrels, leaving piles of household detritus in their wake while I followed them helplessly, longing for a hot cup of coffee and five minutes in the bathroom without someone knocking on the door.

Our kids are coming of age at a time that things like online shopping, Facetime, and texting are all normal everyday occurrences. Technology is enabling people to do some pretty amazing things, and even communicate in a whole new way using a new language. You may know this as texting.

Once upon a time Screen-Free Week used to be known as TV Turnoff and Digital Detox Week. Participating in TV Turnoff was a bit easier when my daughters were younger because laptops, tablets and iPhones weren’t nearly as pervasive as they are today.

The issue of copyright is one that many of us probably know a little bit about.  Copying is stealing – and stealing is bad - but it can still be a grey area in a social media world which is very PRO sharing.

I feel like such an old lady when I’m listening to the radio sometimes. When I’m in the car with my husband we often find ourselves having the I Can’t Believe What Kids Are Listening to These Days conversation, one that often ends with me hitting the OFF button in disgust.

My name is Andrea Tomkins and I am the new MediaSmarts Mom. I am thrilled to be in this space and sharing my first post with you today.

The beginning of another school year is approaching quickly, and as it does many parents are beginning to wonder how they can help their kids ease out of summertime media habits. In addition to having to establish new rules for media use, parents may also face a barrage of requests and questions from their kids regarding digital technology, such as: Am I old enough to have a cell phone? Can I bring it to school? How about my iPod? What about Facebook -- all my friends are on it, I need it to talk to them about my homework!

Screen-Free Week is an annual event that traditionally takes place in May. Each year people from around the world make a conscious decision to turn off screens of all kinds for the week.

Teachers who include media literacy in their classrooms often face issues that don’t arise in other subjects. Nothing illustrates this better than the issue of diversity in media. It’s not unreasonable for teachers to see the topic as a can of worms and be concerned about offending students and their parents – not to mention worrying about what the students themselves might say. At the same time, it’s a topic that is simply too important to be ignored: what we see in media hugely influences how we see others, ourselves and the world. As a result, an ability to analyze media depictions of diversity is not only a key element of being media literate, it’s essential to understanding many of the social issues and concerns that we face as citizens. That’s why Media Awareness Network has developed That’s Not Me – a new online tutorial for professional development to help educators and community leaders approach this issue through key concepts of media literacy.