Watching the elections

Submitted by Matthew Johnson on 17 Sep 2015.

Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.

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Events, Internet & Mobile, Journalism & News, Marketing & Consumerism, Resources, Television

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