Can Media Literacy Backfire?
If we can generally conclude that digital media literacy does work, it’s worth asking the opposite question: can media literacy backfire?

If we can generally conclude that digital media literacy does work, it’s worth asking the opposite question: can media literacy backfire?

OTTAWA, November 19, 2003 – Media Awareness Network (MNet) applauds the Canadian Teachers’ Federation for enabling children to share their views on the media in their lives. Kids’ Take on Media – the CTF survey released today on the eve of National Child Day and World Television Day – provides an important perspective on what children value – and don’t value – about the television programming, movies and video games they use.

Educators will focus on online behaviour, encouraging youth to "Think Critically, Act Ethically"
Ottawa, May 12, 2008 - Media Awareness Network (MNet) and the Canadian Teachers' Federation (CTF) will join with collaborators and participants across the country to celebrate Canada's third annual National Media Education Week, November 3-7, 2008.

Ottawa, June 29, 2007 - Media Awareness Network (MNet) and the Canadian Teachers' Federation (CTF) are partnering for the second consecutive year to present National Media Education Week, November 5-9, 2007. The purpose of the week is to promote media literacy as a key component in the education of young people, and to encourage the integration of media education into Canadian schools, homes, and communities.

November 1, 2010 (Ottawa) – Media Awareness Network (MNet) and the Canadian Teachers' Federation (CTF) marked the launch of Canada's Media Literacy Week today by highlighting the need for parents, educators and youth to talk about the ways that gender is portrayed in media and how this can influence young people's perceptions of themselves and others.

June 30, 2010 (Ottawa) – Media Awareness Network (MNet) and the Canadian Teachers’ Federation (CTF) are joining to mark the fifth anniversary of Media Literacy Week, November 1-5, 2010, by encouraging youth, parents, educators, community leaders, governments and media industries from across the country to participate in and support media and digital literacy initiatives in their regions.

Ottawa, February 6, 2006 – The Canadian Teachers' Federation (CTF) and the Media Awareness Network (MNet) are pleased to announce a partnership to launch and promote National Media Education Week to be held the week of November 19-24, 2006. The first of its kind in Canada, this week will highlight the importance of media literacy and Web literacy as key learning areas in the information age.

October 21, 2024 – MediaSmarts has brought back the house hippo – this time to address the rise of AI-generated deepfakes and to encourage everyone to check the information they see online before they share it.

October 23, 2023 – With the rise of AI-generated deepfakes and an increase in online hate and harassment, people of all ages need to be equipped with the skills to navigate and contribute positively to our complex media landscape.

National study highlights the important role of adults in kids’ online lives. A new report released by MediaSmarts, Canada’s centre for digital and media literacy, calls on parents, teachers and policy makers to support young Canadians in meeting the challenges of growing up in the digital age.