Marketing to Teens: Talking Back

This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.

Career Development

The Manitoba Ministry of Education defines Career Development in this way:

The new realities of the contemporary workplace and the contemporary worker have changed our perception and use of the concept of career. Career development is now viewed as complex and multidimensional, involving growing through life and work - an interweaving of learning, experiencing, living, working, changing, and identifying and discovering pathways. Thus career development can be seen as the creation of an individual's life/work designs.

Outcome Chart - Saskatchewan - Career Education 6

Outcome Chart - Saskatchewan - Career Education 6

Science

According to the Newfoundland Elementary Science curriculum guide, “the aim of science education in the Atlantic provinces is to develop scientific literacy. Scientific literacy is an evolving combination of the science-related attitudes, skills, and knowledge students need to develop inquiry, problem-solving, and decision-making abilities; to become lifelong learners; and to maintain a sense of wonder about the world around them.

Advertising techniques

How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.

Outcome Chart - Ontario - Science Grade 6