Healthy Food Web

In this lesson, students consider the role of snack foods in a healthy diet. The teacher then guides them on a tour of popular sites aimed at children, where the class identifies and classifies the advertising encountered there and looks at how the food products being advertised fit – or don’t fit – in the food groups found in the Canada Food Guide. Students then play the game Co-Co’s AdverSmarts to understand some of the techniques used by online food marketers and then create their own mock website promoting a healthy diet.

Adversmarts: Understanding Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers. 

Outcome Chart - Alberta - Career and Life Management Grade 12

This outcome chart contains media-related learning outcomes from the Alberta Grade 12 Career and Life Management curriculum, with links to supporting resources on the MediaSmarts site.

Outcome Chart - Nova Scotia - Health Education Grade 5

Outcome Chart - Nova Scotia - Health Education Grade 5

Outcome Chart - Newfoundland and Labrador - Consumer Studies 1202

Outcome Chart - Newfoundland and Labrador - Consumer Studies 1202

Gender Messages in Alcohol Advertising

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.

Your Online Resume

In this lesson, students learn that their online presence is like a resume that can help them – or hurt them – in their future personal and professional lives. The lesson begins by having students do a self-appraisal of their online resume. Students will review steps for limiting the negative impact of things they’ve posted online. Students then think about people whom they consider to be heroes or role models, identify the characteristics that make them admire these people, and discuss what those people did in order to be seen so positively. Finally, students learn tools and strategies for consciously building a positive online brand and develop a communications plan for doing so.

Data Defenders: Understanding data collection online

In this lesson, students explore the concepts relating to data collection that are introduced in the educational game Data Defenders. The lesson will underscore for students the idea that their data is valuable and worthy of careful management by analyzing the platforms, applications and websites they use through the lens of the five privacy tools (which address the five principal ways data is collected online) introduced in Data Defenders. Finally, students consider how to apply these tools to their own online activities.

Outcome Chart - Ontario - Computer Engineering Technology, Grade 11 U/C Prep (TEJ3M)

Computer Technology Fundamentals

Overall Expectations

A4. describe network concepts, services, and security

Specific Expectations

A4.4 describe methods for making a network secure (e.g., firewalls, data and password encryption, user authentication, WEP or WPA keys, security of server room).

MediaSmarts Resources

Outcome Chart - Manitoba - History of Canada 11

Cluster 1: First Peoples and Nouvelles Frances (to 1763)

11.1.0

Overall Expectations: What is history and why do we study it?

• Learn what it means to be a citizen of Canada
• Develop awareness of Canada’s global interconnectedness
• Understand the diversity and range of human experience
• Enrich cultural literacy

Specific Expectations: